Beyond the farm and the themepark

Sir Paul Callaghan A wonderfully provocative address from the 2011 New Zealander of the Year; Alan MacDiarmid Professor of Physical Sciences at VUW. e are 100% pure hype… the John Key interview was an embarrassment. Callaghan challenged and provoked us … Continue reading →

Duncan Stuart: Things that PR artists must learn from Science…

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Duncan is Director of Kudos Dynamics uncan delivered us onto a rollercoaster ride through social history, grisly experiments, Frankenstein and popular culture, opinion research and media theory, bringing together disparate perspectives on art and science. Why are these even seen … Continue reading →

PR: Conversation or communication? A Leadership Psychologist’s take…

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Lisa Markwick, Principal Consultant and Coach, Mindful Adventures What the hell is water? says a goldfish … A story to start, about a conversation between two goldfish, to get us thinking that when we are surrounded by something, we don’t … Continue reading →

Science of social media measurement

ddie Chau at Brandtology (Of course) social media are turning the PR world upside down. Anyone can be a spokesperson – thus influencing brand reputation. From a PR perspective, see the Barcelona Declaration of Measurement Principles: Validated Metrics, Social Media … Continue reading →

Science PR – Peter Griffin

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Peter Griffin (Science Media Centre) eople tend to deny science – “confirmation bias” – and instead follow emotion. There is much denial of scientific fact. Coverage of climate change – also genetic modification – tends to be polarising and alarmist. … Continue reading →